What’s New - Promote the new product version

What’s New - Promote the new product version

What’s New section is included in release notes or might take a form of of its own. In either case, this section is used to communicate new features and bug fixes to the customers. Let us look at how What’s New was able to support product managers and guide customers.

Challenge

As technical writers, we all know how critical the release notes are! We write Release Notes to inform customer what new features or fixed issues or known issues a new release is bringing for them. However, with large products or products with annual releases, customers will have to look through a large doc set to understand what’s happening in a new release.

Add over 40 modules or components to the product mix, and customers will find navigating through module release notes. But what happened to the overall product change. Whether customer is using 1 module or 10, overall product changes are still relevant and probably more critical to ensure the modules keep working as expected.

In addition, there was no visible way to help customers get ready for the upcoming changes in advance.

Approach

I used the following approach:

Solution

In discussion with product management, we decided to introduce What to Expect and What’s New sections.

Information Architecture

Result

A well-written What’s New section was able to accomplish the following for customers:

Product Managers were able to use the What to Expect section to convey the upcoming changes on a regular basis.

Example